How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 16:02
Perception
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Scientists Discover Promising New Alzheimer’s Treatment - SciTechDaily
Good marketing is doing this well.
People
Product
How do empaths destroy narcissists?
Price
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
'Classmates threw Snickers at me to test my peanut anaphylaxis' - BBC
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.